Power Up

NotHangover

One Show Young Ones Brief: Create a launch campaign for NotHangover to be deployed in the US that will create PR and social media buzz.​​​​​​​

Insight: People don’t like the feeling of being hungover.

Creative Big Idea: With NotHangover you feel like you have superpowers the day after drinking instead of being hungover.

Art Directors: Marlana Bianchi, Lara Molinari

Copywriter: Jack Levin

Awards: Ads of the World 2023

Launching a New Product: NotHangover

To launch NotHangover we created NotHangover: Power Up.
By partnering with Call of Duty: Warzone, we are showing gamers just how powerful NotHangover can make you feel.

NotHangover Call of Duty: Warzone Characters

We created three Call of Duty: Warzone characters based on the NotHangover flavor names (Stayed in Vegas, Headache Shield, and Back from the Dead) that have special power boosts to portray the benefits of taking NotHangover.

A design featuring a "Not Hangover" bottle with a purple label on the left, a video game woman in futuristic armor in the center, and icons with "Extra Strength Power Up" and "The Puke Grenade" labels on the right, set against a gray background.
Image of a pink bottle labeled 'Not Hangover Headache Shield' next to a video game armored warrior with a modern gun. Text on the right reads 'Defense Power Up' with a shield icon and 'Migraine Machine Gun' with a gun icon.
Illustration of a video game vampire character in leather outfit with a red cape, next to a green bottle labeled 'Not Hangover,' and icons for a 'Thirst Shotgun' and 'Energy Power Up' on a dark background.

Call of Duty: Warzone

The characters are placed in the Warzone in-game map, and players can go find them by using the icons on the map. Once they do, they can click on them to see their attributes. They can then select the character to obtain the character’s likeness, weapons, and power-ups.

A female video gamecharacter in a futuristic outfit superimposed on a screenshot from Call of Duty: Warzone. The game interface shows a map, player statistics, and a landscape with buildings and trees. There's a banner saying "Nothangover: Power Up."
Gaming screen with "Stayed in Vegas" message, icons for Extra Strength Power Up and The Puke Grenade.

Victory!

Once a player wins with a NotHangover character, a branded victory screen will be shown introducing the product and providing a unique coupon code for a free bottle of NotHangover.

Advertisement for "Victory!" promoting NotHangover drink before a night out. Gold and white text on a black background with a Call of Duty Warzone logo.
Promotional image featuring a bottle of "Not Hangover" with a QR code and the text "Scan and use code for a free bottle of NotHangover."