Whiff of Terror

Listerine

Insight: People are afraid of eating certain foods that cause bad breath in social situations.

Creative Big Idea: Foods that make your breath smell bad are monsters in social situations. 

Art Directors: Marlana Bianchi, Lara Molinari

Awards: Shortlist One Show Young Ones ACD 2024, Ads of the World 2023, Graphis New Talent Silver

A red onion carved to look like a monster face with sharp teeth on a white plate, part of a Listerine PocketPacks Breath Strips advertisement. Text reads, "Meeting the in-laws can be scary, but the food shouldn't be."
A fish designed to look like a monster face with sharp teeth on a white plate, part of a Listerine PocketPacks Breath Strips advertisement. Text reads, "First dates can be scary, but the food shouldn't be."
A garlic bulb carved to look like a monster face with sharp teeth on a white plate, part of a Listerine PocketPacks Breath Strips advertisement. Text reads, "Business dinners can be scary, but the food shouldn't be."