Your tech, holiday-proofed.

Brief: Develop a campaign that invites small businesses to purchase laptops and register for Lenovo Pro on Lenovo.com during the holiday season.

Insight: Small business owners are so focused on making the holidays bright they forget they’re leaving their own business solutions in the dark.

Creative Big Idea: SMBs know that the holidays come with nightmarish stress. With Lenovo, they can
rest assured that in reality they can avoid it before it happens.

Creative Team: Marlana Bianchi, Jamie Malnati, Jordan Lis, Carly Drown